REWORK. JASON FRIED. INTRODUCTION. FIRSTThe new reality posts, then into a workshop series, then into, and then into a paperback. That by-. Our culture celebrates the idea of the workaholic. We hear about people burning the midnight oil. They pull all- nighters and sleep at the office. It's considered a. Rework by Jason Fried & David Heinemeier Hansson [BOOK SUMMARY & PDF] Rework is a fantastic read for anyone interested in business, leadership and entrepreneurship. One of the interesting things about the book is that it was written based on the experiences of growing 37 Signals.

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In Rework, Jason Fried, founder of Basecamp (curiosity: Basecamp is also the creator of Ruby on Rails, the programming framework we use to develop Editorial Reviews. Review. site Exclusive: Seth Godin Reviews Rework Rework - site edition by Jason Fried, David Heinemeier Hansson. Download it once and read it on your site device, PC, phones or tablets. Info. 1/ REWORK: A bETTER, EASIER wAy TO SUCCEED IN bUSINESS. A 37signals Manifesto. Jason Fried & David Heinemeier Hansson.

Momentum is absolutely key in the business world. Fried and Heinemeier Hansson emphasise the importance of building momentum by finishing one task and moving onto the next as soon as possible.

They describe the process as quick wins. You eventually lose all motivation and want to give up. Give yourself a sense of accomplishment and then move onto the next thing. The worst thing you can do now is waste even more time. A couple of ways to combat this is to break big tasks into smaller tasks. Fried and Heinemeier Hansson recommend doing this because the smaller a task is, the easier it should be to estimate the time it will take.

Instead of one twelve-week project, structure it as twelve one-week projects. Instead of guesstimating at tasks that take thirty hours or more, break them down into more realistic six-to-ten-hour chunks. Then go one step at a time. Fried and Heinemeier Hansson strongly recommend keeping your lists shorter, be realistic.

Competition is inevitable and when someone else is doing exactly what you want to do the temptation to copy is high.

REWORK — our New York Times bestselling book about business.

However, Fried and Heinemeier Hansson stress the importance of avoiding copying at all costs. They explain that by copying you are actually setting yourself up for failure. By copying, you miss out on the fundamental step that is understanding a product, why and how it functions the way it does.

By simply copying and pasting, you fail to truly understand a product and that is a critical mistake. Fried and Heinemeier Hansson offer one way to eliminate that risk.

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They suggest you make your product part of you, make it unique to you, something that no-one else can offer. Simplify the problem they are trying to solve and leave the difficult aspects to the competitions.

The authors use the bicycle as an example, for a number of years, manufacturers have focused on producing bikes with the most high-tech equipment, the most gears, fancy suspension, light-weight etc. However, in recent times, the standard one-gear bike with no fence features have been some of the best sellers.

The simplicity is appealing to so many consumers and they end up out-doing their competition by under-doing their product! Why not? Because worrying about the competition quickly turns into an obsession.

What are they doing right now? Where are they going next? How should we react? Every little move becomes something to be analysed. It leads to overwhelming stress and anxiety. That state of mind is bad soil for growing anything.

Fried and Heinemeier Hansson point out that selling a product or a service is the primary role of most businesses. Earning their loyalty by teaching them forms a whole different connection. The authors recommend you look to chefs for inspiration. Beyond cooking, chefs write cookbooks. They share their knowledge with their audiences which gains respect and loyalty.

As humans, we are all incredibly nosy, we all want to know as much about everything as possible, just consider the amount of reality television being broadcast these days. So Fried and Heinemeier Hansson recommend you tap into this and explain to your audience exactly how your business works.

Customers will love it. Fried and Heinemeier Hansson consider successful drug dealers. How do they sell more of their product? They give a little bit away for free, knowing that the product is good enough to get the customers coming back for more, and paying for it. So they recommend emulating their business model, give something away for free, give your customers a nice taster for your product and ensure that they want to come back to make a download!

But Fried and Heinemeier Hansson point out that the truth is, these overnight sensations usually have a lengthy backstory with years of work.

You have to grind it out. You have to do it for a long time before the right people notice. First up, Fried and Heinemeier Hansson explain that you should always try the job out yourself before you hire someone for the role.

It helps with making decisions around hours, salary and the kind of person you are looking for. The authors explain that hiring should never be done for pleasure, it should only be done to eliminate pain.

Look at different software options, automations and consider the consequences of not doing it all together. You start inventing work to keep everyone busy. Artificial work leads to artificial projects. And those artificial projects lead to real costs and complexity.

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When you do decide that someone needs to be hired, there are a few things that Fried and Heinemeier Hansson recommend you consider:. Fried and Heinemeier Hansson explain that the story is going to get out regardless, so it may as well come from you. This way you can address the problem and ensure that the information you share is correct.

This will eliminate the risk of rumours and false information being leaked. It has no conditional if phrase attached. It shows people that the buck stops with you. Above A couple of illustrations by Mike Rohde from Rework Rework is a quick read with bite-sized chapters. The book contains valuable business lessons for entrepreneurs from all walks of life — entrepreneurs who are currently dealing with self-doubt for taking perhaps the most important decision in their lives.

In the meantime, here are 7 of the most important business lessons I learned from Rework. Factors such as market conditions, the economy, competition, etc.

Fried and Hansson suggest that you start treating plans as they really are: guesses.

ReWork Summary

This will enable you to stop stressing about them too much and focus on the next most important thing to do. Expansion is not always the right goal. Staying small and lean is a great goal in itself.

Having a sustainable business is all that matters. Fried and Hansson believe that businesses should avoid huge growth spurts and grow at a pace that feels right. Growth should not come at the cost of profitability and sustainability. You too must cut out the garbage and personally vouch for whatever is left.

Keeping your product or service simple is not easy, though. Never overreact to these requests by immediately modifying your product and adding new features as requested.

If you do, your product will rapidly become unrecognizable, and probably scare away new customers since the changes have been catered to the wishes of existing ones. Say no to even the best-sounding ideas at first.

Less is more — start saying no and keep your product lean. Be proud that your small size lets you communicate frankly, contrary to the meaningless jargon-filled press releases of big corporations.

Advertising and active marketing are expensive ways to connect with customers. Instead, build an audience by sharing information that they value and willingly come back for.

This way you will get their attention without paying a dime. Every email, phone call, blog post and social media update constitutes marketing and can deepen your bond with customers. In fact, why not give customers a behind-the-scenes view of your company, so they can get to know you and your employees.

When you do strive for actual press coverage, go for niche rather than mass media. An article in a well-targeted small magazine or blog will create much more website traffic and sales than a story in a well-known newspaper.

This also allows you to approach journalists with personalized calls or notes rather than with mass press releases. The bond you form with customers will inevitably endure some rough weather as well, and being a straightforward communicator means being frank about your shortcomings and imperfections too. No one likes companies that try to sweep problems under the rug.

ReWork Key Idea 6: Create an environment where people manage themselves and communicate with each other honestly. If you treat your team like children, they will act accordingly, and you will need to spend half your time managing them and making decisions on their behalf.

Your team will quickly turn into non-thinkers and non-doers, and end up costing you a lot of time and effort while accomplishing very little. What you need are employees who can manage themselves, and such individuals only thrive in working environments where they are given trust, responsibility and autonomy. One defining characteristic of a good environment is directness in communication. Avoid abstractions and long-winded, high-level explanations.

Get real, and show your team exactly what you mean. Criticism should be equally honest. If your team is too large and unfamiliar with each other, you will find that the discussion does not flow freely. You need frank, honest communication within your team so that bad ideas are criticized when they should be.

Finally, there are certain words you should avoid when communicating within your team. It suffers from inflation and merely makes other, non-ASAP requests seem less urgent. Create an environment where people manage themselves and communicate with each other honestly. As a small company, one of the key advantages you have over your larger competitors is your ability to make quick decisions without getting bogged down in bureaucracy.

Unless you have a crystal ball, estimating and planning are basically guesswork anyway. If you start assuming your plans are correct and following them blindly, you lose your ability to improvise, which is downright dangerous. Instead, just wing it.

Think about things that affect you this week, not next year. Small, reversible decisions that work for the time-being are much easier to make than big, life-changing ones where you have to worry about long-term consequences.

The impact of being wrong will also be far smaller this way. There are always possible downsides to any decision but you can always deal with them when they actually happen.

Most never will.

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Many people equate productivity with working long hours, when actually the opposite is true. Workaholics who stay late can even hurt the overall productivity of an organization by making non-workaholics feel guilty and less motivated. Ensure your team has some designated time during the day or week when there are no interruptions.

The worst kind of interruption, of course, is a meeting.All you need is a bit of passion, an idea and some confidence. Dedicate this time to being your most productive.

Communicate frankly, directly and avoid the jargon that the market uses. All the traditional advice has become obsolete, and if you do not start a business for any of the above reasons, this is just an excuse. Heinemeier Hansson is the man behind Ruby on Rails, an open-source web framework that helps programmers all around the world build beautiful applications.

Build an audience by sharing content that is useful and relevant to your customers. Usually, people expect great things from products they download but are disappointed at the actual performance delivered. You want to do it again. You suddenly realize there's a lot of stuff you don't need.

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Also read my other articles. I have always been a very creative person and find it relaxing to indulge in indoor american football. I do love reading comics unaccountably.